Back in September 2019 we rebranded from ReglazeMyGlasses to the company you know us as now, Lensology. Below is a section that we had on the front page of the website that explained about the rebranding and why we did it. Now that the new name Lensology is well established we have moved this information away from the front page and have kept it nice and safe in the About Us section instead. If you’re interested in why we rebranded please read on…
The new name for ReglazeMyGlasses
“Who’s Lensology and what have you done with the lovely people at ReglazeMyGlasses? Where are they now?”
Do not fear, we haven’t been abducted or harmed in any way during this process. We are all still here, happy, healthy and beavering away making your glasses. At first we simply wanted to freshen up our website, but whilst thinking about this we considered how far we have come and how our business has evolved.
“But why change the name, I really liked ReglazeMyGlasses, what was wrong with it?”
“So why change?”
“There’s nothing wrong with a bit of competition, it keeps you on your toes!”
“Fair enough, what’s the other reason for making this big decision?”
Our concept originally was to fill a gap that traditional high street opticians weren’t interested in – removing lenses from an old existing frame and replacing them with new lenses. Many people want to keep their frames for a wide variety of reasons, but often Opticians don’t want to do this and will even tell you it can’t be done! This is called Reglazing.
The evolution of the internet has meant that in recent times more and more brand new frames are being purchased and sent along to us to be fitted with lenses. The optical industry name for this service is “Glazing”, you “Glaze” lenses into a new frame and “Reglaze” a previously worn frame. We therefore wanted to choose a new name that matched the full range of what we do and the services we provide.
“But why Lensology?”
We Reglaze and we also Glaze glasses frames, but trying to find a name that suggested both was proving difficult. Ultimately we thought that whether the frames are old or new, our service is supplying and fitting lenses so that should be the focus (pun intended). After that it was all about coming up with a name that suits the service we provide and our experience and knowledge. So we came up with Lensology. We like it a lot and hope you do too.
Kate and the Team at Lensology